From Home Kitchen to National Expansion25 years ago, JusTrufs began in a small home kitchen. From there, we moved into our warm little caf and chocolaterie in Jakkur, North Bangalore. Now, we are taking our next big step expanding our Hot Chilled Chocolate Premix range across India.Building Our B2C JourneyOver the past few months, we focused on introducing these products to our B2C audience through pop-ups and food events like Sunday Soul Sante, NCM, and Gourmet Bazaar. The love we received helped our products grow steadily on Blinkit, Amazon, and Jus'Trufs.Why FFCC Was the Right StepNow, we are ready to take this journey to larger cafs, sandwich, burger, and pizza chains across India.That is what brought us to the Fast Food Cafe Convention, this year as exhibitors for the very first time.Having attended FFCC for the past four years, we have always admired the professionalism and genuine effort their team puts into curating the event from personally connecting with attendees to bringing together strong industry speakers and panelists. Their awards platform is also one of the few that truly celebrates merit without paid nominations.An Exhibition That Felt Like PartnershipParticipating this year was an incredibly rewarding experience. The FFCC teams support behind the scenes, their attention to detail, and their genuine desire to help exhibitors succeed stood out throughout the event.We were also happy to share our space with Batao, our loyalty partner, making the experience even more meaningful.Meaningful Industry ConnectionsMost importantly, we met some wonderful people and brands from across the industry including AB Gupta of Popo Ventures, Empire Group, Easy Bites, WOW Momo, Swiggy Assure, Mitti Cafe, Khet Punjabi, US Pizza, Taco Street, Biggys Burger, Kerrys, Davinci, Swa Syrups, and Swati Shekhar from Mast Marathi, among many others.Our Unexpected Crowd FavouriteThe response to our Hot Chocolate Mix was heartwarming and surprisingly, our Turmeric Frappe, which we have been developing over the past year, became an unexpected crowd favourite. Feedback like this reassures us that we are moving in the right direction.Gratitude InspirationA heartfelt thank you to the entire FFCC team Mini Jacob, George Mohan, Bala, and Ankita for making our first exhibition experience so memorable.And our team who made it all possible with smiles and joy.And finally, congratulations to our favourite Mitti Cafe for winning the award for Most Socially Responsible Caf. Alina, Swati, and the entire team your work continues to inspire us, and your project remains very close to our hearts.Whats Next?This is just the beginning.If you are a caf chain, restaurant group, QSR brand, hotel, or food service company looking to add premium hot chocolate experiences and innovative beverage solutions to your menu we would love to collaborate.The future of caf beverages is evolving, and we are excited to be part of that journey.
